Job Title 

Marketing Support Department (MSD) Manager

Reports To 

CEO

Role 

Own and manage marketing support department with objectives to optimise brand value, help business development to win projects, expand / retain the client base, and retain staff by providing good information on progress of the business

Responsible For 

• 
  Own and update content of EM&I website, intranet, and JIP websites

• Create copy and design layouts for print advertisements, product / service logos, pop up displays, etc.

• Manage and own end-to-end production of email marketing campaigns; including content production, list management, segmentation, QA, deployment, testing, and optimisation

• Own and oversee website redesign with support from third-party dev agency

• Manage external marketing agency to optimise website SEO with intent to start paid search in the back half of the fiscal year

• Support CCO in maintenance and distribution of patent & copyright list

• Oversee maintenance of the company track record as well as sales contact database and own the procedures related to contact creation and cleansing

• Oversee the design, development, and implementation of marketing and business development videos with input from CEO

• Manage and update marketing and branding procedures with approval from CEO

• Develop marketing collateral for both print and digital formats as needed

• Support company events from a marketing perspective and assist with branding and client gifting

• Ensure marketing-related media (images, documents, videos, etc.) are loaded and tagged in shared drive

Academic Qualifications

Bachelor’s Degree in Marketing or related field such as Marketing Support or Business Administration

Location Requirements

Malta; some short term international travel required

Experience Requirements

• 5+ years experience in marketing support and/or brand management; preferably within B2B organisations

• Experience managing a small marketing support team

• Hands-on experience with website content management and CMS platforms (including basic knowledge of HTML); preferably Wordpress and Google Sites

• Working knowledge of email marketing tools; Mailchimp preferred

• Proven success managing traditional and digital marketing channels

• Proficiency with digital design tools; preferably Photoshop

• Strong copywriting and web content knowledge with ability to proofread and edit

• Experience managing third-party agencies including partners for digital marketing, web development, video content, etc.

• Familiarity with analytics tools; Google Analytics, Microsoft Clarity, etc.

• Strong knowledge of managing and maintaining integrations between various platforms

• Experience managing CRM platforms with strong understanding of email automations

• Knowledge of maintaining and optimising budget

• Fluent in English; Portuguese advantageous but not required